Power dressing – what Trump and Harris’s fashion tells us about them

The style choices of politicians have long been scrutinised by voters and the media.

Women have historically been subject to more inspection for their looks than men.

But all politicians are communicating through their style, according to two experts.

“We receive most of our information, many of us, through screens and through the visuals,” says Hazel Clark, professor of design and fashion at the Parsons School of Design in New York.

Democratic candidate Kamala Harris has been leaning into trouser suits.

“The well-fitted suit, the more masculine suit, is telling voters that she is not a politician’s wife, she is not the president’s wife, she is the president,” says Deirdre Clemente, professor of history at the University of Nevada in Las Vegas.

She wore a dark suit to make her acceptance speech at the Democratic National Convention.

The look “gives that sense of the legal profession, judges and authority. I think it was just saying ‘I’m here to be taken seriously, I can be your leader’,” says Ms Clark.

Many of the audience were wearing white, thought to be a reference to the suffragettes, who fought for women to have vote.

“I think there’s a lot of weight in the choice of white in the audience of the DNC that night and her choice of a black suit was a power move,” Ms Clemente said.

Donald Trump has had a consistent style for many years – he’s known for his dark blue suit and silky red tie.

“He seems to have been wearing the same red tie since the 1970s. It seems to have gotten longer,” said Ms Clemente.

“It is his way of projecting power, confidence and stability.”

And his vice presidential pick JD Vance seems to have adapted his style to match.

“It’s putting on a uniform to say we are all one, we are all following this person. I think sameness, perhaps, with the party as well,” said Ms Clark.

“With Trump it’s almost become like a costume now.”

Harris often wears a pearl necklace, a reference to her college sorority Alpha Kappa Alpha, which was founded by black women at Howard University.

“Her wearing of the necklace is absolutely a shout-out to all the women who have supported her and that sorority is central to that,” said Ms Clemente.

The vice president is also known for her love of Converse shoes.

The trainers, which are associated with American basketball culture, “are a powerful cultural tool because what she’s saying is these shoes are just like the ones you have in your closet”.

Mr Trump and his supporters often wear the instantly recognisable red Make America Great Again baseball cap.

“The MAGA hat has an incredible amount of power, especially here in battleground states,” said Ms Clemente. “You see MAGA hats all around.”

Baseball caps are “ubiquitous in being used to signify something, it’s like having a slogan on your t-shirt”, says Ms Clark.

One accessory all US politicians are rarely seen without is an American flag pin badge on their lapel, which can be used to show patriotism.

It may also project a message that “we are all fighting for the same team” despite political differences, said Ms Clemente.